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Shopping
Guide to Shopping in Berlin
Although redevelopment is
ongoing Berlin has emerged as a major modern shopping destination in
recent years. Several new malls have sprung up and the optimism that
reunification engendered is still evident in the exuberant spending
of the population. The city still has some way to go until it can
compete with the likes of Paris and Milan but shoppers won't be
disappointed by the range and variety of stores in the city centre.
You should take note of Germany's public holidays when stores may be
closed, although this is unlikely to affect the major outlets in the
city centre.
Where to Shop
Best Areas
The East Berlin esplanade that is Friedrichstrasse is the city's
main shopping drag, the equivalent of Oxford Street or the Champs
Elysées, although Berliners argue that it is far superior to either.
It is here that you'll find designer names like Gucci and Donna
Karan, the department store Galeries Lafayette, and a number of
chain stores, as well as a smattering of chic cafés.
The West's Kurfürstendamm (Ku'damm) shopping district is still
statistically the number one destination for shoppers in the city,
but has noticeably suffered as a result of the Friedrichstrasse
renaissance. However the Ku'damm is beginning to strike back with
its own designer stores mixed with larger modern retail outlets (the
Niketown megastore on Tauentzienstrasse was the first in Europe).
The Ku'damm area also has a higher percentage of high street
stalwarts than the exclusive Friedrichstrasse while the small side
streets hide designer boutiques and specialist stores. In terms of
department stores, good options in the city are Karstadt (Wilmerdorfer
Strasse 118), Kaufhof (Alexander Platz 9) and Wertheim (Kurfürstendamm
231).
Berlin really holds its own though when it comes to more quirky
shops. Head for Hackescher Markt and the surrounding area, or to
Prenzlauer Berg (in particular Oderberger Strasse and Kastanienallee)
for some great original boutiques, stocking retro clothing and
household objects as well as original modern fashions, many of them
made by young local designers. One of the most charming of these is
Kauf Dich Glücklich! on Oderberger Strasse, a colourful mishmash of
retro boutique cum café.
Shopping Malls
Practically a mall in its own right, the crown prince of Berlin's
department stores is the Kaufhaus des Westens, or the KaDeWe. As the
establishment will go to pains to inform you, it is the largest
department store in the whole of Europe and boasts the largest
delicatessen on the continent. Here you can find all the sections
you'd expect from a top-range store including perfumes, designer
clothes and fine goods. The KaDeWe stands in a bold grandly styled
building on Tauentzienstrasse.
Shoppers from both sides of Berlin can't resist the allure of the
ultra-modern developments since reunification. Arkaden in Potsdamer
Platz opened in 1998 and is the best known and the most popular of
this new breed of shopping malls. Alexanderplatz and Ostbahnhof both
also house large shopping centres. All these offer regular chain
stores in rather sanitised environments but certainly have plenty to
choose from if that's what you're after.
Markets
Some of Berlin's most interesting shopping is on offer at its
numerous flea markets where the more raffish side of Berlin is on
show. The Berliner Antik & Flohmarkt (Bahnhof Friedrichstrasse) is
home to a popular antique market every day bar Tuesday. The Kunst
und Nostalgie Markt (Museum Island) on Saturdays and Sundays is the
place to stock up on all that Communist-chic GDR memorabilia.
Meanwhile Zille-Hof (Fasanenstrasse 14) is in the spirit of a true
flea market with everything imaginable on sale. At weekends Strasse
des 17 Juni, just west of the Tiergarten, turns into an emormous
fleamarket selling everything imaginable from early in the morning
until late afternoon.
What to Buy
Not as recognised as Paris, London or Milan as a fashion centre,
Berlin can nonetheless almost match its European rivals for designer
clothing and top of the range merchandise as well as quirky
one-offs.
Traditionally, Berlin was famed for its chocolate production. You
can still make the most of this heritage at Rausch und Fassbinder in
Don Gendarmenmarkt, which has a fantastic array of all things rich
and chocolatey in a beautiful, old-fashioned shop.
More exclusive is the local porcelain KPM, which is sold in
department stores and tends to be very traditional - and also very
expensive.
Otherwise, there are few real unique Berlin products, but Cold War
memorabilia makes a popular souvenir. Pieces of the Berlin Wall are
still on sale, although it's been over a decade since the wall came
down. With no sign of the supply of souvenir rubble slackening it
doesn't take a genius to work out that many pieces probably aren't
exactly the genuine article.
Other popular Cold War souvenirs from East Berlin include
Russian-style army hats and Communist party flags. The flea and
antique markets are also good places to obtain the everyday objects
left over from Communist East Germany, increasingly becoming
retro-fashion desirables in the capitalist world.
For more traditional antiques, head for Suarezstrasse, where you'll
find almost 30 antique shops selling furniture, artwork, ornaments
and jewellery.
Opening Hours
Shops in the city are open from 09h00-20h00 Mon-Fri and 09h00-16h00
Sat.
Tax Refund
A sales tax (VAT) of 16% is levied on most goods and services in
Germany. When leaving the country, non-European tourists can apply
for a tax refund on any goods bought that are to be exported. The
minimum purchase to qualify for a refund is EUR25.
To reclaim tax you need to request a VAT refund request form, when
you make a purchase, which states the amount of refund due. Customs
officials must stamp these documents as you leave the country and
the refund will be processed and sent to you.
Alternatively, you can purchase goods from shops participating in
the Europe Tax-free Shopping programme (look out for the Tax-free
Shopping logo displayed in the window). Simply show your passport
when you make a purchase and you will be given a Tax-free Shopping
cheque showing the refund you are owed. As you leave the country,
customs officials will stamp your cheques. You can claim your refund
from the Europe Tax-free Shopping desk or have it sent to you.
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