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Shopping
Guide to Shopping in Rome
Rome is not the shopping
centre that Milan is, but it more than holds its own as a shopping
destination compared to most European cities. As you'd expect
fashion is big business, this is Italy after all, but all manner of
upmarket gear besides clothes is sold in the city. Take note of
Italy's public holidays when stores may be shut.
Where to Shop
Best Areas
In the area around Piazza di Spagna (including via Condotti, via
Babuino, via Borgognona and via Frattina) the high budget shopper
will find almost every famous designer they can think of. Fashion
heavyweights with stores there include: Versace, Valentino, Armani,
Prada, Dolce & Gabbana, Ferragamo and Gianfranco Ferre. Top shoe
designers Sergio Rossi, Fratelli Rossetti, and Pollini are also
located nearby.
Via del Corso, which runs from Piazza Venezia to Piazza del Popolo,
aims at high street fashion. Halfway down is Rinascente, one of
Rome's few clothing department stores. Meanwhile affordable designer
clothing is available in shops like Strada, Gruppo Clark, Trussardi
and Max Mara. For a multi-boutique shopping experience under one
roof, head for Roma Downtown.
Via Nazionale, running from Piazza della Repubblica to Piazza
Venezia, is a more economic shopping area with a wide range of
shops. It is particularly good for handbags and leather goods, and
you're far more likely to pick up a bargain around here than you are
around the Piazza di Spagna. Cola di Rienzo, which stems from Piazza
del Risorgimento near the Vatican to the river, is where the locals
tend to do their shopping. It has a wide range of stores and is
generally less crowded than the more famous areas of the city. As
well as a huge range of clothes shops, Rome's most famous
delicatessen - Castroni - is located here.
Markets
Among the wide range of markets in Rome, Piazza San Cosimato (daily
except Sunday) is notable for its range of meats, fish, cheeses and
vegetables. It's an enjoyable place to look around - and if you are
overcome by a desire to buy Italian food delicacies you're in the
right place.
Porta Portese is a huge market that takes place in Trastevere on
Sunday mornings. The market covers every street between Ponte
Sublicio and Ponte Testaccio from the river up to viale Trastevere.
Here you can buy anything from secondhand clothes through to antique
crystal, and a browse through the stalls is a great way to spend an
hour or two.
What to Buy
There is one purchase that everyone wants to bring back from any
trip to Italy and that's clothing. Rome is undoubtedly one of the
most fashionable cities on Earth and its shopping streets are full
of world famous designer boutiques.
If you want the latest designer gear expect to pay - a lot. Your
solace is that when you get home whatever you buy is likely to be
unique - at least for a couple of months. The area around Piazza di
Spagna is where Italian designers including Versace, Armani and
Valentino have their outlets and the area is good for a browse
whether you can afford to buy or not.
Look out everywhere for leather shoes, handbags and other goods.
Leather is good value throughout Italy and Rome is no exception. The
world's best shoemakers all have boutiques in the city although,
again, designer gear won't offer much of a discount.
To complete your outfit, or just window shop some of the most
expensive items you'll see on any high street, head for the via
Condotti and the area around Piazza San Silvestro where Rome's best
jewellery manufacturers have their stores. Bulgari and Martinelli
are notable names but there is a plethora of interesting jewellers
both local and international located in the same area. Several make
use of ancient artefacts such as Roman coins to create distinctive
jewellery.
Italian foodstuffs are always popular. Cured Italian meats will keep
and are a tasty souvenir, while hard Italian cheeses such as
parmesan and pecorino will be fine for taking home. Wines are
another good buy with plenty of great quality Italian produce
available cheaply in the city's vintners. Be aware that fresh pasta
will not last very long unless it is vacuum packed, which kind of
defeats the point of buying it in Rome.
Finally, if you are in the vicinity of St Peter's Cathedral, head
for Galleria San Pietro to find the perfect souvenir. The shop is
offering our readers an inspiring 10% discount on its extensive
range of cameos, Venetian glass and Rome souvenirs.
Opening Hours
You should be aware that Rome shops generally close for an extended
lunch hour of two/three hours. Shopping hours are generally
09h30-13h00 and 15h30-19h30 (mid-Oct to May) and 09h30-13h00 and
16h00-20h00 (May to mid-Oct).
There are exceptions with many shops in the city centre staying open
throughout the day. Designer shops invariably close for lunch in the
middle of the day throughout the year.
Tax Refund
Value added tax (IVA in Italy) of 20% is added on to the price of
all consumer goods and services. Having visited Italy, non-EU
tourists can apply for a tax refund on goods bought there. Most
countries offering a tax refund specify a minimum amount that must
be spent in a particular shop to claim a refund. In Italy, the
minimum purchase to qualify for a refund is EUR154.94, spent in one
store.
To reclaim tax you need to request an itemised invoice, indicating
the item, price and amount of tax paid. On departure from Italy,
take the items and invoice to the customs office to be stamped. Once
home, send the stamped invoice to the store where you purchased the
items, which will then send the refund to you.
Alternatively, you can purchase goods from shops participating in
Tax-free Shopping programme (look out for the Tax-free Shopping logo
displayed in the window). Simply show your passport when you make a
purchase and you will be given a Tax-free Shopping cheque to the
amount of tax payable. As you leave the country, customs officials
will stamp your cheques. You can then claim your refund from the
Tax-free Shopping desk or have it sent to you.
Note that by law in Italy when making purchases in shops, or paying
restaurant and hotel bills the client must take the receipt with
them.
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